IntroductionThe book as physical object:introductionletters (including letter design, typecasting and type foundries)paper (including production, watermarks, paper trade)formats/design of the textillustrations en decorationbookbinding (including bookbinderies)Production:introductionorganisation of a printing/publishing businessrelationship between publisher and authorcopy, composition, printing (printing presses, printing ink) and correctionco-operationguildsworking conditionscopyright and piracycensorshipfinancing, print-runs and priceslanguage/genreDistribution:introductionthe bookshop, its organisation and functionkinds of booksellersrange (genre/language) and forms of books tradedmethods of distribution/advertisingforms of trading/paymentforeign tradeConsumption:introductioneducation and literacytypes of reading publicreading habits / traces of usersinstitutional librariesprivate libraries (bibliophily)the survival chance of books